Metametrix advisors, econometricians and data analytics experts, Aniruddha Banerjee, Ph.D., and Paul Rappoport, Ph.D., recently completed a study proving that the combination of values and emotions drive sentiment. Their study used sentometrics which combines sentiment…

The challenge of building brand loyalty is the focus of thousands of studies, articles and blog posts as marketers seek the magic that will keep a customer for life. Some brands strike it rich by…

Every day, business people have questions about their customers. But they lack the time, budget or solutions to find answers. At the same time, data is piling up, being generated at an unprecedented rate. The…