This DIY option lets you analyze web data or upload your own data, right from your desktop, to instantly sort through the analysis for the dominant themes, values and emotions.
Recent Articles
Is Your Brand Aligned With Your Customer?
At Metametrix we’re out to help more companies see their brand through the words of their customers. The MMX proprietary engine identifies motivators–the values, emotions, and sentiment hidden in the data, uncovering nuances in existing…
Brands Have The Power To Reconnect Us To Our Values
Daily life can often become a cacophony of pings, zoom calls, commutes, and talking heads drowning out what’s meaningful and makes life worth living. Consumers often look to bubble baths, cocktails, and fantasy TV series…
The Data Mine: Analysis That Lets You Dig Deeper
Behind the Dashboard Data is your thing. You need insights and wish you could make use of the data you own. Interactive charts are great but don’t tell the whole story. For you it’s what’s…
Metametrix Study Proves Values And Emotions Drive Sentiment
Metametrix advisors, econometricians and data analytics experts, Aniruddha Banerjee, Ph.D., and Paul Rappoport, Ph.D., recently completed a study proving that the combination of values and emotions drive sentiment. Their study used sentometrics which combines sentiment…
The New Competitive Analysis: Function VS. Values + Emotions
Every brand needs to understand where they sit in the competitive landscape. Companies regularly need to gauge product strengths and weaknesses against the other brands in the marketplace and make strategic decisions based on that…
Innovation Opportunities And Insights Hidden In Customer Reviews
Marketing and research budgets are fluctuating with the rest of the current economy. With this kind of uncertainty consumer researchers are looking for solutions to boost innovation and product development while keeping an eye on…
