Nostalgia, Sadvertising And Values-Based Marketing

By Natalie Haynes, Contributor “What is important to me? Who is important to me? What do I stand for? And how can I live according to my values?” These kinds of questions are crucial for…

Wearable Tech: More Than Just A Clever Accessory

By Andrew Hawn  co-founder of MetaForesight and Jennifer Hawn,  contributors to Metametrix I recently had lunch with a friend who showed me his latest accessory:  wearable health tracking technology. Frank sported a new watch equipped…

Millennials: Generation Pet

By Natalie Haynes, Contributor According to Forbes, there are now more households with pets than children in the U.S. (70% vs. 66%), and we are increasingly pampering our pets with activities and luxuries formerly reserved…

Zoom! How We Used Text Analytics To Quickly Compare Top Car Brands

By Natalie Haynes, Contributor Online research is increasingly part of the consumer’s car purchase decision, and we’ve used Metametrix to highlight different values associated with 10 top car brands, based on online content. These values…

Aging In Place

By Natalie Haynes, Contributor I write this as a researcher, but also as a daughter with a mother “aging in place”. And I leverage technology every day to help her stay at home. It’s great…

So What Next? : Choose Your Own Adventure

By Natalie Haynes, Contributor You run an analysis, get results, and now what? What are your next steps based on what you’re hearing or reading? Any tool is a starting point, and often, the next…

Nathan Yau:

“Data often pitches itself as the path to definitive answers, but most of the time it gives you possibilities and weighted suggestions.” — Nathan Yau, Flowing Data, 12.26.18

Now What Do I Do?: Explore the Unexpected to Understand The Why

By Natalie Haynes, Contributor One of the most challenging aspects of research is synthesizing data and boiling it down to actionable insights. And as more and more data is available, taking in all of that data and…