Aging In Place

By Natalie Haynes, Contributor I write this as a researcher, but also as a daughter with a mother “aging in place”. And I leverage technology every day to help her stay at home. It’s great…

So What Next? : Choose Your Own Adventure

By Natalie Haynes, Contributor You run an analysis, get results, and now what? What are your next steps based on what you’re hearing or reading? Any tool is a starting point, and often, the next…

Nathan Yau:

“Data often pitches itself as the path to definitive answers, but most of the time it gives you possibilities and weighted suggestions.” — Nathan Yau, Flowing Data, 12.26.18

Now What Do I Do?: Explore the Unexpected to Understand The Why

By Natalie Haynes, Contributor One of the most challenging aspects of research is synthesizing data and boiling it down to actionable insights. And as more and more data is available, taking in all of that data and…

BACK TO SCHOOL TRENDS: DON’T BE LATE

By Natalie Haynes, Contributor As any professional stock trader, marketer, or dating coach will tell you, timing is everything. Identifying a cultural trend early can be wildly valuable, and one example of Metametrix doing this quickly and…

One Word: Plastic

Searching For Sustainability On The High Seas “There’s a great future in plastics.” This now iconic advice given to Dustin Hoffman’s character, Ben, in the 1967 film The Graduate, was suggested as a sure thing…

Using Metametrix to see the intersection of brand and UX

Smart Hive is a strategic creative consultancy that uses data to create better user experiences. Smart Hive uses Metametrix to find unique, differentiated insights about their clients, their customers, and our culture in general, to…

Metametrix Pioneers A New Approach To Cultural Analytics

With a rapidly changing world, challenges for brands and agencies seem to multiply. Just when you’ve got your footing on the social media landscape, you need to climb AI and blockchain.One thing that won’t change…

Trends for 2018: #3 Tech Reckoning

[Article edited 6/19/18] At the start of the year, we published Trends for 2018: The Upside-Down, Tech Reckoning, Time’s Up, Citizenship on Forbes.com. To read the full report, click here. We’re digging into each one…