Depending on who you talk to, between 60% and 80% of data collected by companies goes unused. That means that most companies are expending great effort to gather and store valuable information, but don’t have…
Values + Emotions: Unlocking The Customer Mindset
People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about their lives, post pictures of their families, offer up opinions on message boards, and…
Meal Kits Pile Up At The Front Door And Brands Need To Differentiate
Like the explosive growth in online shopping, video meetings, virtual doctor visits, and distance learning, meal kits also got a big boost during covid. And why not. The risks of Covid transmission in a public…
Brand Loyalty Starts Early
The challenge of building brand loyalty is the focus of thousands of studies, articles and blog posts as marketers seek the magic that will keep a customer for life. Some brands strike it rich by…
How The Top Super Bowl Commercials Compare
Effective advertising requires the ability to identify what matters to your audience and present an engaging message that resonates. Granted, for the Super Bowl, that’s a really big audience but there are some fundamental drivers…
What Polls Miss: How Analysis Of Values And Emotion Get At What Polls Can’t
WSJ: “The Polls Are Dead, Long Live Politics” Washington Post: “Polling seems to be irrevocably broken.” Vanity Fair: “WRONG, WRONG, WRONG: Can the American Polling Industry Survive Its 2020 Meltdown?” The Hill: Frank Luntz, “Polling is…
The Flood of Streaming Options: How Values Compare Across Streaming Brands
By Contributor, Natalie Haynes The field of streaming content is heavily fragmented and competitive. It is also complex and collaborative as companies compete for share but partner in doing so. With the linguistic analytic tools…
First Party Data Insights: Get More Out Of The Data You Already Own
A crisis the size and scope of a global pandemic is going to continue to change everything. Most notably, your customer. Brands and companies can no longer ignore the need for a radical reset on…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE – STAYING HEALTHY
Field Period: April 18 – 25, 2020 THIS ISSUE’S FOCUS: STAYING HEALTHY HOW ARE CONSUMERS STAYING HEALTH (OR NOT) DURING LOCKDOWN? This week we asked our community what they’re doing to take care of…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE – WEEK 3
FIELD PERIOD: APRIL 11-17 THIS ISSUE’S FOCUS: TRUST WHICH SOURCES ARE TRUSTED FOR INFORMATION ON COVID-19? This week we asked our community where they are getting their information, how they vet the information, and how…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE- WEEK 3
Field Period: April 11 – 17, 2020 THIS ISSUE’S FOCUS: FOOD SUPPLY HOW CONCERNED ARE OUR PARTICIPANTS ABOUT FOOD SCARCITY? We asked participants how difficult certain food items are to find, what substitutions/changes they’ve made…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE–WEEK 2
PROJECT OVERVIEW Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…
