COVID-19: The Psychology Of A Pandemic

By Natalie Haynes. Let’s just start with acknowledging that these times are scary, confusing, and overwhelming. We are all trying to absorb charts, graphs, information on transmission rates, statistics about things like R-naught doubling times,…

Plant Based Food Alternative Growth Drivers

We are very excited to be collaborating with Sivo Insights to unlock deeper consumer understanding around different products, categories and demographics. Marilyn Weiss, their Chief Innovation Officer, conducted this recent study incorporating analysis from Metametrix.…

Nostalgia, Sadvertising And Values-Based Marketing

By Natalie Haynes, Contributor “What is important to me? Who is important to me? What do I stand for? And how can I live according to my values?” These kinds of questions are crucial for…

Wearable Tech: More Than Just A Clever Accessory

By Andrew Hawn  co-founder of MetaForesight and Jennifer Hawn,  contributors to Metametrix I recently had lunch with a friend who showed me his latest accessory:  wearable health tracking technology. Frank sported a new watch equipped…

Millennials: Generation Pet

By Natalie Haynes, Contributor According to Forbes, there are now more households with pets than children in the U.S. (70% vs. 66%), and we are increasingly pampering our pets with activities and luxuries formerly reserved…

Zoom! How We Used Text Analytics To Quickly Compare Top Car Brands

By Natalie Haynes, Contributor Online research is increasingly part of the consumer’s car purchase decision, and we’ve used Metametrix to highlight different values associated with 10 top car brands, based on online content. These values…

Aging In Place

By Natalie Haynes, Contributor I write this as a researcher, but also as a daughter with a mother “aging in place”. And I leverage technology every day to help her stay at home. It’s great…

So What Next? : Choose Your Own Adventure

By Natalie Haynes, Contributor You run an analysis, get results, and now what? What are your next steps based on what you’re hearing or reading? Any tool is a starting point, and often, the next…