Effective advertising requires the ability to identify what matters to your audience and present an engaging message that resonates. Granted, for the Super Bowl, that’s a really big audience but there are some fundamental drivers…
What Polls Miss: How Analysis Of Values And Emotion Get At What Polls Can’t
WSJ: “The Polls Are Dead, Long Live Politics” Washington Post: “Polling seems to be irrevocably broken.” Vanity Fair: “WRONG, WRONG, WRONG: Can the American Polling Industry Survive Its 2020 Meltdown?” The Hill: Frank Luntz, “Polling is…
The Flood of Streaming Options: How Values Compare Across Streaming Brands
By Contributor, Natalie Haynes The field of streaming content is heavily fragmented and competitive. It is also complex and collaborative as companies compete for share but partner in doing so. With the linguistic analytic tools…
First Party Data Insights: Get More Out Of The Data You Already Own
A crisis the size and scope of a global pandemic is going to continue to change everything. Most notably, your customer. Brands and companies can no longer ignore the need for a radical reset on…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE – STAYING HEALTHY
Field Period: April 18 – 25, 2020 THIS ISSUE’S FOCUS: STAYING HEALTHY HOW ARE CONSUMERS STAYING HEALTH (OR NOT) DURING LOCKDOWN? This week we asked our community what they’re doing to take care of…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE – WEEK 3
FIELD PERIOD: APRIL 11-17 THIS ISSUE’S FOCUS: TRUST WHICH SOURCES ARE TRUSTED FOR INFORMATION ON COVID-19? This week we asked our community where they are getting their information, how they vet the information, and how…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE- WEEK 3
Field Period: April 11 – 17, 2020 THIS ISSUE’S FOCUS: FOOD SUPPLY HOW CONCERNED ARE OUR PARTICIPANTS ABOUT FOOD SCARCITY? We asked participants how difficult certain food items are to find, what substitutions/changes they’ve made…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE–WEEK 2
PROJECT OVERVIEW Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…
Pandemic: Analyzing Behavioral Change–Week 1
Project Overview Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…
COVID-19: The Psychology Of A Pandemic
By Natalie Haynes. Let’s just start with acknowledging that these times are scary, confusing, and overwhelming. We are all trying to absorb charts, graphs, information on transmission rates, statistics about things like R-naught doubling times,…
Plant Based Food Alternative Growth Drivers
We are very excited to be collaborating with Sivo Insights to unlock deeper consumer understanding around different products, categories and demographics. Marilyn Weiss, their Chief Innovation Officer, conducted this recent study incorporating analysis from Metametrix.…
Nostalgia, Sadvertising And Values-Based Marketing
By Natalie Haynes, Contributor “What is important to me? Who is important to me? What do I stand for? And how can I live according to my values?” These kinds of questions are crucial for…
