Brand Loyalty Starts Early

The challenge of building brand loyalty is the focus of thousands of studies, articles and blog posts as marketers seek the magic that will keep a customer for life. Some brands strike it rich by…

How The Top Super Bowl Commercials Compare

Effective advertising requires the ability to identify what matters to your audience and present an engaging message that resonates. Granted, for the Super Bowl, that’s a really big audience but there are some fundamental drivers…

PANDEMIC: ANALYZING BEHAVIORAL CHANGE – STAYING HEALTHY

  Field Period: April 18 – 25, 2020 THIS ISSUE’S FOCUS: STAYING HEALTHY HOW ARE CONSUMERS STAYING HEALTH (OR NOT) DURING LOCKDOWN? This week we asked our community what they’re doing to take care of…

PANDEMIC: ANALYZING BEHAVIORAL CHANGE – WEEK 3

FIELD PERIOD: APRIL 11-17 THIS ISSUE’S FOCUS: TRUST WHICH SOURCES ARE TRUSTED FOR INFORMATION ON COVID-19? This week we asked our community where they are getting their information, how they vet the information, and how…

PANDEMIC: ANALYZING BEHAVIORAL CHANGE- WEEK 3

Field Period: April 11 – 17, 2020 THIS ISSUE’S FOCUS: FOOD SUPPLY HOW CONCERNED ARE OUR PARTICIPANTS ABOUT FOOD SCARCITY? We asked participants how difficult certain food items are to find, what substitutions/changes they’ve made…

PANDEMIC: ANALYZING BEHAVIORAL CHANGE–WEEK 2

PROJECT OVERVIEW Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…

Pandemic: Analyzing Behavioral Change–Week 1

Project Overview Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…

COVID-19: The Psychology Of A Pandemic

By Natalie Haynes. Let’s just start with acknowledging that these times are scary, confusing, and overwhelming. We are all trying to absorb charts, graphs, information on transmission rates, statistics about things like R-naught doubling times,…