“Data often pitches itself as the path to definitive answers, but most of the time it gives you possibilities and weighted suggestions.” — Nathan Yau, Flowing Data, 12.26.18
Now What Do I Do?: Explore the Unexpected to Understand The Why
One of the most challenging aspects of research is synthesizing data and boiling it down to actionable insights. And as more and more data is available, taking in all of that data and making a decision can…
2019’s Top Trends To Watch: The Most Important Trends For Businesses And Consumers For 2019
It seems like just yesterday that we were pondering a Tech Reckoning and wondering what the Me Too movement would mean for 2018. But no. It was not yesterday. We’ve been living in the Upside-Down…
Welcome Home: What Retail Can Learn From An Event That Involves No Retail At All
Each year, in a remote area of the Nevada desert, for a week there is an event called Burningman that attracts around eighty thousand people who endure the extreme conditions of the desert in order…
Socialism’s Siren Song: Why Socialism Is Supported By More Americans Than Ever Before
FROM THE FOLKS WHO BROUGHT YOU THE WEEKEND Capitalism has always been one of the big scenes of the American Dream. And though now that dream is dwindling, the free market, and all that comes…
BACK TO SCHOOL TRENDS: DON’T BE LATE
As any professional stock trader, marketer, or dating coach will tell you, timing is everything. Identifying a cultural trend early can be wildly valuable, and one example of Metametrix doing this quickly and easily is in analyzing…
One Word: Plastic
Searching For Sustainability On The High Seas “There’s a great future in plastics.” This now iconic advice given to Dustin Hoffman’s character, Ben, in the 1967 film The Graduate, was suggested as a sure thing…
Using Metametrix to see the intersection of brand and UX
Smart Hive is a strategic creative consultancy that uses data to create better user experiences. Smart Hive uses Metametrix to find unique, differentiated insights about their clients, their customers, and our culture in general, to…
Metametrix Pioneers A New Approach To Cultural Analytics
With a rapidly changing world, challenges for brands and agencies seem to multiply. Just when you’ve got your footing on the social media landscape, you need to climb AI and blockchain.One thing that won’t change…
Trends for 2018: #3 Tech Reckoning
[Article edited 6/19/18] At the start of the year, we published Trends for 2018: The Upside-Down, Tech Reckoning, Time’s Up, Citizenship on Forbes.com. To read the full report, click here. We’re digging into each one…
Trends For 2018: Life In The Upside Down
On January 3rd, we published Trends for 2018: The Upside-Down, Tech Reckoning, Time’s Up, Citizenship on Forbes.com. To read the full report find it here. Here, we’re investigating further into each trend – looking at…
Metametrix Cityscape: Values Shaping the Midwest’s Character
What is urban character and why does it matter? What makes the character of the city of Milwaukee different than that of Denver? How do people in St. Louis compare to those in Chicago? And…
