How Values and Emotions Chart The Direction Of Your Business

Depending on who you talk to, between 60% and 80% of data collected by companies goes unused. That means that most companies are expending great effort to gather and store valuable information, but don’t have…

Aging In Place

By Natalie Haynes, Contributor I write this as a researcher, but also as a daughter with a mother “aging in place”. And I leverage technology every day to help her stay at home. It’s great…

Now What Do I Do?: Explore the Unexpected to Understand The Why

By Natalie Haynes, Contributor One of the most challenging aspects of research is synthesizing data and boiling it down to actionable insights. And as more and more data is available, taking in all of that data and…