Is Your Brand Aligned With Your Customer?

At Metametrix we’re out to help more companies see their brand through the words of their customers. The MMX proprietary engine identifies motivators–the values, emotions, and sentiment hidden in the data, uncovering nuances in existing…

Brands Have The Power To Reconnect Us To Our Values

Daily life can often become a cacophony of pings, zoom calls, commutes, and talking heads drowning out what’s meaningful and makes life worth living. Consumers often look to bubble baths, cocktails, and fantasy TV series…