Values + Emotions: Unlocking The Customer Mindset

People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about their lives, post pictures of their families, offer up opinions on message boards, and…

PANDEMIC: ANALYZING BEHAVIORAL CHANGE – WEEK 3

FIELD PERIOD: APRIL 11-17 THIS ISSUE’S FOCUS: TRUST WHICH SOURCES ARE TRUSTED FOR INFORMATION ON COVID-19? This week we asked our community where they are getting their information, how they vet the information, and how…

PANDEMIC: ANALYZING BEHAVIORAL CHANGE- WEEK 3

Field Period: April 11 – 17, 2020 THIS ISSUE’S FOCUS: FOOD SUPPLY HOW CONCERNED ARE OUR PARTICIPANTS ABOUT FOOD SCARCITY? We asked participants how difficult certain food items are to find, what substitutions/changes they’ve made…

PANDEMIC: ANALYZING BEHAVIORAL CHANGE–WEEK 2

PROJECT OVERVIEW Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…

Pandemic: Analyzing Behavioral Change–Week 1

Project Overview Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…

COVID-19: The Psychology Of A Pandemic

By Natalie Haynes. Let’s just start with acknowledging that these times are scary, confusing, and overwhelming. We are all trying to absorb charts, graphs, information on transmission rates, statistics about things like R-naught doubling times,…

Plant Based Food Alternative Growth Drivers

We are very excited to be collaborating with Sivo Insights to unlock deeper consumer understanding around different products, categories and demographics. Marilyn Weiss, their Chief Innovation Officer, conducted this recent study incorporating analysis from Metametrix.…

Nostalgia, Sadvertising And Values-Based Marketing

By Natalie Haynes, Contributor “What is important to me? Who is important to me? What do I stand for? And how can I live according to my values?” These kinds of questions are crucial for…

Millennials: Generation Pet

By Natalie Haynes, Contributor According to Forbes, there are now more households with pets than children in the U.S. (70% vs. 66%), and we are increasingly pampering our pets with activities and luxuries formerly reserved…