It’s been an information con job. Companies lulled us into thinking we were simply connecting with our friends, finding our way around town, or locating the perfect sweater. While we were extolling the virtues of…
Millennials: Generation Pet
By Natalie Haynes, Contributor According to Forbes, there are now more households with pets than children in the U.S. (70% vs. 66%), and we are increasingly pampering our pets with activities and luxuries formerly reserved…
What Your Data Isn’t Telling You: Troves Of Dark Data Present Problems And Opportunities For Big Businesses
By Mary Meehan Consumers are the engine of the fickle, complex, trillion-dollar global economy. They demand that companies understand their wants and needs well enough to make products and services that people will buy, lest…
Zoom! How We Used Text Analytics To Quickly Compare Top Car Brands
By Natalie Haynes, Contributor Online research is increasingly part of the consumer’s car purchase decision, and we’ve used Metametrix to highlight different values associated with 10 top car brands, based on online content. These values…
Understanding Attendees To Build A Better Festival. Case Study: Hawk Festivals
By Robin Jourdan, Contributor Originally published 20 Jan 2019 (signalsfromthefuture.net). This version has been edited to highlight input from MMX’s analysis platform. – Robin Jourdan Early in September, I did a little research on the…
So What Next? : Choose Your Own Adventure
By Natalie Haynes, Contributor You run an analysis, get results, and now what? What are your next steps based on what you’re hearing or reading? Any tool is a starting point, and often, the next…
Now What Do I Do?: Explore the Unexpected to Understand The Why
By Natalie Haynes, Contributor One of the most challenging aspects of research is synthesizing data and boiling it down to actionable insights. And as more and more data is available, taking in all of that data and…
