Zoom! How We Used Text Analytics To Quickly Compare Top Car Brands

By Natalie Haynes, Contributor Online research is increasingly part of the consumer’s car purchase decision, and we’ve used Metametrix to highlight different values associated with 10 top car brands, based on online content. These values…

BACK TO SCHOOL TRENDS: DON’T BE LATE

By Natalie Haynes, Contributor As any professional stock trader, marketer, or dating coach will tell you, timing is everything. Identifying a cultural trend early can be wildly valuable, and one example of Metametrix doing this quickly and…

Using Metametrix to see the intersection of brand and UX

Smart Hive is a strategic creative consultancy that uses data to create better user experiences. Smart Hive uses Metametrix to find unique, differentiated insights about their clients, their customers, and our culture in general, to…

Metametrix Pioneers A New Approach To Cultural Analytics

With a rapidly changing world, challenges for brands and agencies seem to multiply. Just when you’ve got your footing on the social media landscape, you need to climb AI and blockchain.One thing that won’t change…