Zoom! How We Used Text Analytics To Quickly Compare Top Car Brands

By Natalie Haynes, Contributor Online research is increasingly part of the consumer’s car purchase decision, and we’ve used Metametrix to highlight different values associated with 10 top car brands, based on online content. These values…

So What Next? : Choose Your Own Adventure

By Natalie Haynes, Contributor You run an analysis, get results, and now what? What are your next steps based on what you’re hearing or reading? Any tool is a starting point, and often, the next…