At Metametrix we’re out to help more companies see their brand through the words of their customers. The MMX proprietary engine identifies motivators–the values, emotions, and sentiment hidden in the data, uncovering nuances in existing…
Brands Have The Power To Reconnect Us To Our Values
Daily life can often become a cacophony of pings, zoom calls, commutes, and talking heads drowning out what’s meaningful and makes life worth living. Consumers often look to bubble baths, cocktails, and fantasy TV series…
The New Competitive Analysis: Function VS. Values + Emotions
Every brand needs to understand where they sit in the competitive landscape. Companies regularly need to gauge product strengths and weaknesses against the other brands in the marketplace and make strategic decisions based on that…
Innovation Opportunities And Insights Hidden In Customer Reviews
Marketing and research budgets are fluctuating with the rest of the current economy. With this kind of uncertainty consumer researchers are looking for solutions to boost innovation and product development while keeping an eye on…
Values + Emotions: Unlocking The Customer Mindset
People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about their lives, post pictures of their families, offer up opinions on message boards, and…
Zoom! How We Used Text Analytics To Quickly Compare Top Car Brands
By Natalie Haynes, Contributor Online research is increasingly part of the consumer’s car purchase decision, and we’ve used Metametrix to highlight different values associated with 10 top car brands, based on online content. These values…
So What Next? : Choose Your Own Adventure
By Natalie Haynes, Contributor You run an analysis, get results, and now what? What are your next steps based on what you’re hearing or reading? Any tool is a starting point, and often, the next…
Now What Do I Do?: Explore the Unexpected to Understand The Why
By Natalie Haynes, Contributor One of the most challenging aspects of research is synthesizing data and boiling it down to actionable insights. And as more and more data is available, taking in all of that data and…
2019’s Top Trends To Watch: The Most Important Trends For Businesses And Consumers For 2019
It seems like just yesterday that we were pondering a Tech Reckoning and wondering what the Me Too movement would mean for 2018. But no. It was not yesterday. We’ve been living in the Upside-Down…
