People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about their lives, post pictures of their families, offer up opinions on message boards, and…
Zoom! How We Used Text Analytics To Quickly Compare Top Car Brands
By Natalie Haynes, Contributor Online research is increasingly part of the consumer’s car purchase decision, and we’ve used Metametrix to highlight different values associated with 10 top car brands, based on online content. These values…
So What Next? : Choose Your Own Adventure
By Natalie Haynes, Contributor You run an analysis, get results, and now what? What are your next steps based on what you’re hearing or reading? Any tool is a starting point, and often, the next…
Now What Do I Do?: Explore the Unexpected to Understand The Why
By Natalie Haynes, Contributor One of the most challenging aspects of research is synthesizing data and boiling it down to actionable insights. And as more and more data is available, taking in all of that data and…
2019’s Top Trends To Watch: The Most Important Trends For Businesses And Consumers For 2019
It seems like just yesterday that we were pondering a Tech Reckoning and wondering what the Me Too movement would mean for 2018. But no. It was not yesterday. We’ve been living in the Upside-Down…
