The New Competitive Analysis: Function VS. Values + Emotions

Every brand needs to understand where they sit in the competitive landscape. Companies regularly need to gauge product strengths and weaknesses against the other brands in the marketplace and make strategic decisions based on that…

Wearable Tech: More Than Just A Clever Accessory

By Andrew Hawn  co-founder of MetaForesight and Jennifer Hawn,  contributors to Metametrix I recently had lunch with a friend who showed me his latest accessory:  wearable health tracking technology. Frank sported a new watch equipped…