TRUTH SERUM FOR BIG DATA
At Metametrix, we believe:
- Data tells stories
- Values and emotions drive people’s decisions
- You can’t innovate without understanding why people do what they do
Energized by those ideas and stumped by the fact that so few people seemed to do big data right, we developed our own, proprietary way to take in the world and instantly generate insight. We call our combination of natural language processing, statistical analysis and text analytics truth serum because it does what other solutions can’t.
Our approach is what makes the data reveal the secrets of consumer behavior. Using our unique solution, we lead clients to find better insights, explore bigger opportunities and make decisions that drive more change. We built this research tool to spark data into ideas for researchers, strategists and innovators and to bridge the gap between big data and big business decisions.
With Metametrix, you get:
- An instant window into what consumers truly value
- A big picture approach to analytics
- A research tool that lets you see business opportunities as they emerge
- A broad cultural perspective and applied insights expertise without adding team members
How Metametrix works:
- We’ve created an unequaled linguistic mapping and semantic analytic engine
- Clients can use the engine to analyze any unstructured text data
- Web data for a look at what’s happening in the culture and marketplace
- Client-owned data that normally takes hours to analyze
- We analyze how that data fits into the big picture of the culture using sophisticated frameworks (STEEP, Systems theory, Scenario planning, Maslow) adding structure and context to the data
- We go beyond simple social listening tools or conventional data-crunching software. With Metametrix, our clients see the values and emotions behind consumer behavior–the WHY driving consumer trends–and the unexpected opportunities for their business.
- Product developers
- Insights specialists
- And anyone who needs fresh data, guidance on important trends, consumer insights and broad cultural perspective
Launched in 2015, Metametrix is based in Minneapolis, Minnesota.