Every brand needs to understand where they sit in the competitive landscape. Companies regularly need to gauge product strengths and weaknesses against the other brands in the marketplace and make strategic decisions based on that…
Innovation Opportunities And Insights Hidden In Customer Reviews
Marketing and research budgets are fluctuating with the rest of the current economy. With this kind of uncertainty consumer researchers are looking for solutions to boost innovation and product development while keeping an eye on…
How Values and Emotions Chart The Direction Of Your Business
Depending on who you talk to, between 60% and 80% of data collected by companies goes unused. That means that most companies are expending great effort to gather and store valuable information, but don’t have…
