This DIY option lets you analyze web data or upload your own data, right from your desktop, to instantly sort through the analysis for the dominant themes, values and emotions.
Recent Articles
How The Top Super Bowl Commercials Compare
Effective advertising requires the ability to identify what matters to your audience and present an engaging message that resonates. Granted, for the Super Bowl, that’s a really big audience but there are some fundamental drivers…
What Polls Miss: How Analysis Of Values And Emotion Get At What Polls Can’t
WSJ: “The Polls Are Dead, Long Live Politics” Washington Post: “Polling seems to be irrevocably broken.” Vanity Fair: “WRONG, WRONG, WRONG: Can the American Polling Industry Survive Its 2020 Meltdown?” The Hill: Frank Luntz, “Polling is…
The Flood of Streaming Options: How Values Compare Across Streaming Brands
By Contributor, Natalie Haynes The field of streaming content is heavily fragmented and competitive. It is also complex and collaborative as companies compete for share but partner in doing so. With the linguistic analytic tools…
First Party Data Insights: Get More Out Of The Data You Already Own
A crisis the size and scope of a global pandemic is going to continue to change everything. Most notably, your customer. Brands and companies can no longer ignore the need for a radical reset on…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE – STAYING HEALTHY
Field Period: April 18 – 25, 2020 THIS ISSUE’S FOCUS: STAYING HEALTHY HOW ARE CONSUMERS STAYING HEALTH (OR NOT) DURING LOCKDOWN? This week we asked our community what they’re doing to take care of…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE – WEEK 3
FIELD PERIOD: APRIL 11-17 THIS ISSUE’S FOCUS: TRUST WHICH SOURCES ARE TRUSTED FOR INFORMATION ON COVID-19? This week we asked our community where they are getting their information, how they vet the information, and how…
