What are cultural analytics? We combine advanced data collection methods (on blogs, news, websites, and other social media), natural language processing, text analytics, and advanced statistical methods to decipher meaning and context in data to supercharge consumer insights.
Recent Articles
What Your Data Isn’t Telling You (And How Metametrix Can Unlock Hidden Insights)
Every day, business people have questions about their customers. But they lack the time, budget or solutions to find answers. At the same time, data is piling up, being generated at an unprecedented rate. The…
Millennials: Generation Pet
By Natalie Haynes, Contributor According to Forbes, there are now more households with pets than children in the U.S. (70% vs. 66%), and we are increasingly pampering our pets with activities and luxuries formerly reserved…
What Your Data Isn’t Telling You: Troves Of Dark Data Present Problems And Opportunities For Big Businesses
By Mary Meehan Consumers are the engine of the fickle, complex, trillion-dollar global economy. They demand that companies understand their wants and needs well enough to make products and services that people will buy, lest…
Zoom! How We Used Text Analytics To Quickly Compare Top Car Brands
By Natalie Haynes, Contributor Online research is increasingly part of the consumer’s car purchase decision, and we’ve used Metametrix to highlight different values associated with 10 top car brands, based on online content. These values…
Understanding Attendees To Build A Better Festival. Case Study: Hawk Festivals
By Robin Jourdan, Contributor Originally published 20 Jan 2019 (signalsfromthefuture.net). This version has been edited to highlight input from MMX’s analysis platform. – Robin Jourdan Early in September, I did a little research on the…
Aging In Place
By Natalie Haynes, Contributor I write this as a researcher, but also as a daughter with a mother “aging in place”. And I leverage technology every day to help her stay at home. It’s great…
