What are cultural analytics? We combine advanced data collection methods (on blogs, news, websites, and other social media), natural language processing, text analytics, and advanced statistical methods to decipher meaning and context in data to supercharge consumer insights.
Recent Articles
First Party Data Insights: Get More Out Of The Data You Already Own
A crisis the size and scope of a global pandemic is going to continue to change everything. Most notably, your customer. Brands and companies can no longer ignore the need for a radical reset on…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE – STAYING HEALTHY
Field Period: April 18 – 25, 2020 THIS ISSUE’S FOCUS: STAYING HEALTHY HOW ARE CONSUMERS STAYING HEALTH (OR NOT) DURING LOCKDOWN? This week we asked our community what they’re doing to take care of…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE – WEEK 3
FIELD PERIOD: APRIL 11-17 THIS ISSUE’S FOCUS: TRUST WHICH SOURCES ARE TRUSTED FOR INFORMATION ON COVID-19? This week we asked our community where they are getting their information, how they vet the information, and how…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE- WEEK 3
Field Period: April 11 – 17, 2020 THIS ISSUE’S FOCUS: FOOD SUPPLY HOW CONCERNED ARE OUR PARTICIPANTS ABOUT FOOD SCARCITY? We asked participants how difficult certain food items are to find, what substitutions/changes they’ve made…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE–WEEK 2
PROJECT OVERVIEW Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…
Pandemic: Analyzing Behavioral Change–Week 1
Project Overview Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…
