Recent Articles

Plant Based Food Alternative Growth Drivers

We are very excited to be collaborating with Sivo Insights to unlock deeper consumer understanding around different products, categories and demographics. Marilyn Weiss, their Chief Innovation Officer, conducted this recent study incorporating analysis from Metametrix.…

Nostalgia, Sadvertising And Values-Based Marketing

By Natalie Haynes, Contributor “What is important to me? Who is important to me? What do I stand for? And how can I live according to my values?” These kinds of questions are crucial for…

Wearable Tech: More Than Just A Clever Accessory

By Andrew Hawn  co-founder of MetaForesight and Jennifer Hawn,  contributors to Metametrix I recently had lunch with a friend who showed me his latest accessory:  wearable health tracking technology. Frank sported a new watch equipped…

Millennials: Generation Pet

By Natalie Haynes, Contributor According to Forbes, there are now more households with pets than children in the U.S. (70% vs. 66%), and we are increasingly pampering our pets with activities and luxuries formerly reserved…