This DIY option lets you analyze web data or upload your own data, right from your desktop, to instantly sort through the analysis for the dominant themes, values and emotions.
Recent Articles
Values + Emotions: Unlocking The Customer Mindset
People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about their lives, post pictures of their families, offer up opinions on message boards, and…
Meal Kits Pile Up At The Front Door And Brands Need To Differentiate
Like the explosive growth in online shopping, video meetings, virtual doctor visits, and distance learning, meal kits also got a big boost during covid. And why not. The risks of Covid transmission in a public…
Brand Loyalty Starts Early
The challenge of building brand loyalty is the focus of thousands of studies, articles and blog posts as marketers seek the magic that will keep a customer for life. Some brands strike it rich by…
How The Top Super Bowl Commercials Compare
Effective advertising requires the ability to identify what matters to your audience and present an engaging message that resonates. Granted, for the Super Bowl, that’s a really big audience but there are some fundamental drivers…
What Polls Miss: How Analysis Of Values And Emotion Get At What Polls Can’t
WSJ: “The Polls Are Dead, Long Live Politics” Washington Post: “Polling seems to be irrevocably broken.” Vanity Fair: “WRONG, WRONG, WRONG: Can the American Polling Industry Survive Its 2020 Meltdown?” The Hill: Frank Luntz, “Polling is…
The Flood of Streaming Options: How Values Compare Across Streaming Brands
By Contributor, Natalie Haynes The field of streaming content is heavily fragmented and competitive. It is also complex and collaborative as companies compete for share but partner in doing so. With the linguistic analytic tools…
