What are cultural analytics? We combine advanced data collection methods (on blogs, news, websites, and other social media), natural language processing, text analytics, and advanced statistical methods to decipher meaning and context in data to supercharge consumer insights.
Recent Articles
One Word: Plastic
Searching For Sustainability On The High Seas “There’s a great future in plastics.” This now iconic advice given to Dustin Hoffman’s character, Ben, in the 1967 film The Graduate, was suggested as a sure thing…
Using Metametrix to see the intersection of brand and UX
Smart Hive is a strategic creative consultancy that uses data to create better user experiences. Smart Hive uses Metametrix to find unique, differentiated insights about their clients, their customers, and our culture in general, to…
Metametrix Pioneers A New Approach To Cultural Analytics
With a rapidly changing world, challenges for brands and agencies seem to multiply. Just when you’ve got your footing on the social media landscape, you need to climb AI and blockchain.One thing that won’t change…
Trends for 2018: #3 Tech Reckoning
[Article edited 6/19/18] At the start of the year, we published Trends for 2018: The Upside-Down, Tech Reckoning, Time’s Up, Citizenship on Forbes.com. To read the full report, click here. We’re digging into each one…
Trends For 2018: Life In The Upside Down
On January 3rd, we published Trends for 2018: The Upside-Down, Tech Reckoning, Time’s Up, Citizenship on Forbes.com. To read the full report find it here. Here, we’re investigating further into each trend – looking at…
Metametrix Cityscape: Values Shaping the Midwest’s Character
What is urban character and why does it matter? What makes the character of the city of Milwaukee different than that of Denver? How do people in St. Louis compare to those in Chicago? And…
