What are cultural analytics? We combine advanced data collection methods (on blogs, news, websites, and other social media), natural language processing, text analytics, and advanced statistical methods to decipher meaning and context in data to supercharge consumer insights.
Recent Articles
Welcome Home: What Retail Can Learn From An Event That Involves No Retail At All
Each year, in a remote area of the Nevada desert, for a week there is an event called Burningman that attracts around eighty thousand people who endure the extreme conditions of the desert in order…
Socialism’s Siren Song: Why Socialism Is Supported By More Americans Than Ever Before
FROM THE FOLKS WHO BROUGHT YOU THE WEEKEND Capitalism has always been one of the big scenes of the American Dream. And though now that dream is dwindling, the free market, and all that comes…
BACK TO SCHOOL TRENDS: DON’T BE LATE
As any professional stock trader, marketer, or dating coach will tell you, timing is everything. Identifying a cultural trend early can be wildly valuable, and one example of Metametrix doing this quickly and easily is in analyzing…
One Word: Plastic
Searching For Sustainability On The High Seas “There’s a great future in plastics.” This now iconic advice given to Dustin Hoffman’s character, Ben, in the 1967 film The Graduate, was suggested as a sure thing…
Using Metametrix to see the intersection of brand and UX
Smart Hive is a strategic creative consultancy that uses data to create better user experiences. Smart Hive uses Metametrix to find unique, differentiated insights about their clients, their customers, and our culture in general, to…
Metametrix Pioneers A New Approach To Cultural Analytics
With a rapidly changing world, challenges for brands and agencies seem to multiply. Just when you’ve got your footing on the social media landscape, you need to climb AI and blockchain.One thing that won’t change…
