Consumer Insights | Cultural Relevance | Big Data Analytics

Metametrix: Truth Serum For Big Data

The world is generating valuable data every day

Web content like news and blogs, social media, customer reviews, survey open ends. These data are an untapped gold mine of consumer insights. The challenge is how to coax the meaning from it effectively and efficiently.

Metametrix meets that challenge with instant analysis revealing the trifecta of insights. Our proprietary technology detects values, emotions, and sentiment in the data, untangling the complexity of WHY we do what we do. Without these behavioral signals an incomplete analysis is produced.

In addition, the Metametrix platform lets users upload their own data for instant analysis. And if you’ve always wanted a look behind the data viz, one click lets you download The Data Mine, an extract to analyze and filter your data or public data for an unparalleled level of actionable customer insight—all from your desktop.

We are a text analytic insights platform with three solutions

SEARCH

Explore topics, compare brands, investigate innovations, evaluate customer reviews. Use Metametrix to search and analyze whatever exists on the web—people, places, things—generating insights and ideas on your issues and challenges.

UPLOAD A FILE

Save time and focus your insights. With Metametrix, you can upload a file of any unstructured text–social media, reviews, survey verbatims, call-center comments—for instant analysis to reveal themes and meaning hidden in the data right from your desktop.

THE DATA MINE

You have lots of data. We have the solution. The Data Mine is an instantly downloadable, customizable big data extract that lets you access, analyze, filter, and mine your data or public data for an unparalleled level of actionable customer insight.

The Problems We Solve

Social Media

Category: Outdoor Recreation

Challenge: Social media analysis needed to be more actionable

Solution: Created a stronger customer communication strategy and sparked a new deliverable for the agency

Call Center Comments

Category: Personal Care

Challenge: How to explain customer perspective and declining sales heading into global brand meeting

Solution: Identified a significant problem causing the decline in sales and the strength and specifics of a new product opportunity

Online Community

Category: Retail

Challenge: How to determine if the brand strategy, disrupted by global pandemic, was still relevant

Solution: Confirmed the strategy but uncovered deeper insights and nuances between segments for precise targeted messaging

Public Reviews

Category: CPG

Challenge: Gauge messaging for high-stakes holiday period

Solution: Added depth and meaning to the strategy, bringing the customer experience to life

What is Metametrix?

SUBSCRIPTION

About Us

This DIY option lets you analyze web data or upload your own data, right from your desktop, to instantly sort through the analysis for the dominant themes, values and emotions.

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CONSULTING

About Us

Our clients are researchers, marketers, product developer, insights specialist, planners, and innovators. We serve anyone who needs fresh data, big trends, consumer insights and broad cultural perspective. For more information, check out our About Us and FAQs.

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PARTNERSHIPS

About Us

Turn cultural knowledge into your competitive edge
Gain insights into the values driving consumer behavior
Identify new innovation opportunities
Add data-driven insights expertise without adding team members!

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Metametrix: Truth Serum For Big Data

The world is generating valuable data every day

We are a text analytic insights platform with three solutions

SEARCH

UPLOAD A FILE

THE DATA MINE

The Problems We Solve

Social Media

Call Center Comments

Online Community

Public Reviews

What is Metametrix?

SUBSCRIPTION

CONSULTING

PARTNERSHIPS

Block Content

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