What are cultural analytics? We combine advanced data collection methods (on blogs, news, websites, and other social media), natural language processing, text analytics, and advanced statistical methods to decipher meaning and context in data to supercharge consumer insights.
Recent Articles
So What Next? : Choose Your Own Adventure
You run an analysis, get results, and now what? What are your next steps based on what you’re hearing or reading? Any tool is a starting point, and often, the next step is to push…
Nathan Yau:
“Data often pitches itself as the path to definitive answers, but most of the time it gives you possibilities and weighted suggestions.” — Nathan Yau, Flowing Data, 12.26.18
Now What Do I Do?: Explore the Unexpected to Understand The Why
One of the most challenging aspects of research is synthesizing data and boiling it down to actionable insights. And as more and more data is available, taking in all of that data and making a decision can…
2019’s Top Trends To Watch: The Most Important Trends For Businesses And Consumers For 2019
It seems like just yesterday that we were pondering a Tech Reckoning and wondering what the Me Too movement would mean for 2018. But no. It was not yesterday. We’ve been living in the Upside-Down…
Welcome Home: What Retail Can Learn From An Event That Involves No Retail At All
Each year, in a remote area of the Nevada desert, for a week there is an event called Burningman that attracts around eighty thousand people who endure the extreme conditions of the desert in order…
Socialism’s Siren Song: Why Socialism Is Supported By More Americans Than Ever Before
FROM THE FOLKS WHO BROUGHT YOU THE WEEKEND Capitalism has always been one of the big scenes of the American Dream. And though now that dream is dwindling, the free market, and all that comes…
