By Natalie Haynes, Contributor As any professional stock trader, marketer, or dating coach will tell you, timing is everything. Identifying a cultural trend early can be wildly valuable, and one example of Metametrix doing this quickly and…
Metametrix Pioneers A New Approach To Cultural Analytics
With a rapidly changing world, challenges for brands and agencies seem to multiply. Just when you’ve got your footing on the social media landscape, you need to climb AI and blockchain.One thing that won’t change…
Health: How experience-based Pokémon Go changed the game
You may capture a Mewtwo (or two) or even evolve a Pikachu. But are you lowering your heart rate? Are you increasing your daily step count? Are you staying emotionally centered? When Metametrix Data looked…
The Next Generation — What Matters to Gen We
This article was originally published on Forbes.com on August 11, 2016. Image courtesy Panoramix Global. By Mary Meehan Teenager. This singular, unique (some might say enviable!) lifestage is often equated with fun, discovery, angst, (don’t…
From Forbes.com: The perfect name for the next generation of Americans
BY MARY MEEHAN Originally published on Forbes.com, April 15, 2014. Photo by bestbuddiesde. Baby Boomers. Gen X. Millennials. These cohort names get thrown around a lot. That’s because generational marketing is big business. And it makes for…
