Behind the Dashboard Data is your thing. You need insights and wish you could make use of the data you own. Interactive charts are great but don’t tell the whole story. For you it’s what’s…
Innovation Opportunities And Insights Hidden In Customer Reviews
Marketing and research budgets are fluctuating with the rest of the current economy. With this kind of uncertainty consumer researchers are looking for solutions to boost innovation and product development while keeping an eye on…
How Values and Emotions Chart The Direction Of Your Business
Depending on who you talk to, between 60% and 80% of data collected by companies goes unused. That means that most companies are expending great effort to gather and store valuable information, but don’t have…
What Your Data Isn’t Telling You: Troves Of Dark Data Present Problems And Opportunities For Big Businesses
By Mary Meehan Consumers are the engine of the fickle, complex, trillion-dollar global economy. They demand that companies understand their wants and needs well enough to make products and services that people will buy, lest…
Zoom! How We Used Text Analytics To Quickly Compare Top Car Brands
By Natalie Haynes, Contributor Online research is increasingly part of the consumer’s car purchase decision, and we’ve used Metametrix to highlight different values associated with 10 top car brands, based on online content. These values…
Understanding Attendees To Build A Better Festival. Case Study: Hawk Festivals
By Robin Jourdan, Contributor Originally published 20 Jan 2019 (signalsfromthefuture.net). This version has been edited to highlight input from MMX’s analysis platform. – Robin Jourdan Early in September, I did a little research on the…
BACK TO SCHOOL TRENDS: DON’T BE LATE
By Natalie Haynes, Contributor As any professional stock trader, marketer, or dating coach will tell you, timing is everything. Identifying a cultural trend early can be wildly valuable, and one example of Metametrix doing this quickly and…
Using Metametrix to see the intersection of brand and UX
Smart Hive is a strategic creative consultancy that uses data to create better user experiences. Smart Hive uses Metametrix to find unique, differentiated insights about their clients, their customers, and our culture in general, to…
Metametrix Pioneers A New Approach To Cultural Analytics
With a rapidly changing world, challenges for brands and agencies seem to multiply. Just when you’ve got your footing on the social media landscape, you need to climb AI and blockchain.One thing that won’t change…
