Behind the Dashboard Data is your thing. You need insights and wish you could make use of the data you own. Interactive charts are great but don’t tell the whole story. For you it’s what’s…
The New Competitive Analysis: Function VS. Values + Emotions
Every brand needs to understand where they sit in the competitive landscape. Companies regularly need to gauge product strengths and weaknesses against the other brands in the marketplace and make strategic decisions based on that…
Innovation Opportunities And Insights Hidden In Customer Reviews
Marketing and research budgets are fluctuating with the rest of the current economy. With this kind of uncertainty consumer researchers are looking for solutions to boost innovation and product development while keeping an eye on…
How Values and Emotions Chart The Direction Of Your Business
Depending on who you talk to, between 60% and 80% of data collected by companies goes unused. That means that most companies are expending great effort to gather and store valuable information, but don’t have…
Values + Emotions: Unlocking The Customer Mindset
People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about their lives, post pictures of their families, offer up opinions on message boards, and…
First Party Data Insights: Get More Out Of The Data You Already Own
A crisis the size and scope of a global pandemic is going to continue to change everything. Most notably, your customer. Brands and companies can no longer ignore the need for a radical reset on…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE – WEEK 3
FIELD PERIOD: APRIL 11-17 THIS ISSUE’S FOCUS: TRUST WHICH SOURCES ARE TRUSTED FOR INFORMATION ON COVID-19? This week we asked our community where they are getting their information, how they vet the information, and how…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE- WEEK 3
Field Period: April 11 – 17, 2020 THIS ISSUE’S FOCUS: FOOD SUPPLY HOW CONCERNED ARE OUR PARTICIPANTS ABOUT FOOD SCARCITY? We asked participants how difficult certain food items are to find, what substitutions/changes they’ve made…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE–WEEK 2
PROJECT OVERVIEW Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…
Pandemic: Analyzing Behavioral Change–Week 1
Project Overview Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…
COVID-19: The Psychology Of A Pandemic
By Natalie Haynes. Let’s just start with acknowledging that these times are scary, confusing, and overwhelming. We are all trying to absorb charts, graphs, information on transmission rates, statistics about things like R-naught doubling times,…
Plant Based Food Alternative Growth Drivers
We are very excited to be collaborating with Sivo Insights to unlock deeper consumer understanding around different products, categories and demographics. Marilyn Weiss, their Chief Innovation Officer, conducted this recent study incorporating analysis from Metametrix.…
