Political strategists tell us that after Labor Day it’s a sprint to Election Day in the U.S., and in this high-stakes election, we’re heading into the super bowl of polling. Nerves are jangling, headlines and…
Is Your Brand Aligned With Your Customer?
At Metametrix we’re out to help more companies see their brand through the words of their customers. The MMX proprietary engine identifies motivators–the values, emotions, and sentiment hidden in the data, uncovering nuances in existing…
Brands Have The Power To Reconnect Us To Our Values
Daily life can often become a cacophony of pings, zoom calls, commutes, and talking heads drowning out what’s meaningful and makes life worth living. Consumers often look to bubble baths, cocktails, and fantasy TV series…
The Data Mine: Analysis That Lets You Dig Deeper
Behind the Dashboard Data is your thing. You need insights and wish you could make use of the data you own. Interactive charts are great but don’t tell the whole story. For you it’s what’s…
Metametrix Study Proves Values And Emotions Drive Sentiment
Metametrix advisors, econometricians and data analytics experts, Aniruddha Banerjee, Ph.D., and Paul Rappoport, Ph.D., recently completed a study proving that the combination of values and emotions drive sentiment. Their study used sentometrics which combines sentiment…
The New Competitive Analysis: Function VS. Values + Emotions
Every brand needs to understand where they sit in the competitive landscape. Companies regularly need to gauge product strengths and weaknesses against the other brands in the marketplace and make strategic decisions based on that…
Innovation Opportunities And Insights Hidden In Customer Reviews
Marketing and research budgets are fluctuating with the rest of the current economy. With this kind of uncertainty consumer researchers are looking for solutions to boost innovation and product development while keeping an eye on…
How Values and Emotions Chart The Direction Of Your Business
Depending on who you talk to, between 60% and 80% of data collected by companies goes unused. That means that most companies are expending great effort to gather and store valuable information, but don’t have…
Values + Emotions: Unlocking The Customer Mindset
People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about their lives, post pictures of their families, offer up opinions on message boards, and…
Meal Kits Pile Up At The Front Door And Brands Need To Differentiate
Like the explosive growth in online shopping, video meetings, virtual doctor visits, and distance learning, meal kits also got a big boost during covid. And why not. The risks of Covid transmission in a public…
Brand Loyalty Starts Early
The challenge of building brand loyalty is the focus of thousands of studies, articles and blog posts as marketers seek the magic that will keep a customer for life. Some brands strike it rich by…
How The Top Super Bowl Commercials Compare
Effective advertising requires the ability to identify what matters to your audience and present an engaging message that resonates. Granted, for the Super Bowl, that’s a really big audience but there are some fundamental drivers…
