Behind the Dashboard
Data is your thing. You need insights and wish you could make use of the data you own. Interactive charts are great but don’t tell the whole story. For you it’s what’s behind the screen that matters.
To get you there we’ve injected some extra Truth Serum into Metametrix to deliver all the analysis that’s typically hidden behind the curtain in an instantly downloadable file.
The Data Mine is a customizable big data extract that lets you access, analyze, filter, and mine your data or public data through a wealth of rich AI/natural language intelligence for an unparalleled level of actionable customer insight—all from your desktop.
| Data | Features | Applications |
| · Customer Reviews
· Call-center Comments · Survey Verbatims · Social Media · Website Comments · Online Community Transcripts · Public Web Data |
· Enrichment: Append your data
· Access: Explore the analysis · Flexibility: Slice and dice the data · Transparency: Confidence in your conclusions · Power: The combination of values, emotions and sentiment unlock deeper insights |
· Innovation/NPD: Locate new product opportunities.
· Brand Strategy: Understand what customers are saying about your brand. · Media Planning: Reveal the values driving customers for targeted messaging. · Crisis Management: Identify what’s driving the problem. · CSR/ESG: Explore the issues and opportunities resonating with customers. · Employer Brand: Build a united team.
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