We are very excited to be collaborating with Sivo Insights to unlock deeper consumer understanding around different products, categories and demographics. Marilyn Weiss, their Chief Innovation Officer, conducted this recent study incorporating analysis from Metametrix.…
Aging In Place
By Natalie Haynes, Contributor I write this as a researcher, but also as a daughter with a mother “aging in place”. And I leverage technology every day to help her stay at home. It’s great…
So What Next? : Choose Your Own Adventure
By Natalie Haynes, Contributor You run an analysis, get results, and now what? What are your next steps based on what you’re hearing or reading? Any tool is a starting point, and often, the next…
Socialism’s Siren Song: Why Socialism Is Supported By More Americans Than Ever Before
FROM THE FOLKS WHO BROUGHT YOU THE WEEKEND Capitalism has always been one of the big scenes of the American Dream. And though now that dream is dwindling, the free market, and all that comes…
From Forbes.com: The perfect name for the next generation of Americans
BY MARY MEEHAN Originally published on Forbes.com, April 15, 2014. Photo by bestbuddiesde. Baby Boomers. Gen X. Millennials. These cohort names get thrown around a lot. That’s because generational marketing is big business. And it makes for…
