Every day, business people have questions about their customers. But they lack the time, budget or solutions to find answers. At the same time, data is piling up, being generated at an unprecedented rate. The…
Millennials: Generation Pet
By Natalie Haynes, Contributor According to Forbes, there are now more households with pets than children in the U.S. (70% vs. 66%), and we are increasingly pampering our pets with activities and luxuries formerly reserved…
What Your Data Isn’t Telling You: Troves Of Dark Data Present Problems And Opportunities For Big Businesses
By Mary Meehan Consumers are the engine of the fickle, complex, trillion-dollar global economy. They demand that companies understand their wants and needs well enough to make products and services that people will buy, lest…
Zoom! How We Used Text Analytics To Quickly Compare Top Car Brands
By Natalie Haynes, Contributor Online research is increasingly part of the consumer’s car purchase decision, and we’ve used Metametrix to highlight different values associated with 10 top car brands, based on online content. These values…
Understanding Attendees To Build A Better Festival. Case Study: Hawk Festivals
By Robin Jourdan, Contributor Originally published 20 Jan 2019 (signalsfromthefuture.net). This version has been edited to highlight input from MMX’s analysis platform. – Robin Jourdan Early in September, I did a little research on the…
Aging In Place
By Natalie Haynes, Contributor I write this as a researcher, but also as a daughter with a mother “aging in place”. And I leverage technology every day to help her stay at home. It’s great…
So What Next? : Choose Your Own Adventure
By Natalie Haynes, Contributor You run an analysis, get results, and now what? What are your next steps based on what you’re hearing or reading? Any tool is a starting point, and often, the next…
Nathan Yau:
“Data often pitches itself as the path to definitive answers, but most of the time it gives you possibilities and weighted suggestions.” — Nathan Yau, Flowing Data, 12.26.18
Now What Do I Do?: Explore the Unexpected to Understand The Why
By Natalie Haynes, Contributor One of the most challenging aspects of research is synthesizing data and boiling it down to actionable insights. And as more and more data is available, taking in all of that data and…
2019’s Top Trends To Watch: The Most Important Trends For Businesses And Consumers For 2019
It seems like just yesterday that we were pondering a Tech Reckoning and wondering what the Me Too movement would mean for 2018. But no. It was not yesterday. We’ve been living in the Upside-Down…
Welcome Home: What Retail Can Learn From An Event That Involves No Retail At All
By Natalie Haynes, Contributor Each year, in a remote area of the Nevada desert, for a week there is an event called Burningman that attracts around eighty thousand people who endure the extreme conditions of…
Socialism’s Siren Song: Why Socialism Is Supported By More Americans Than Ever Before
FROM THE FOLKS WHO BROUGHT YOU THE WEEKEND Capitalism has always been one of the big scenes of the American Dream. And though now that dream is dwindling, the free market, and all that comes…
