Every brand needs to understand where they sit in the competitive landscape. Companies regularly need to gauge product strengths and weaknesses against the other brands in the marketplace and make strategic decisions based on that…
Innovation Opportunities And Insights Hidden In Customer Reviews
Marketing and research budgets are fluctuating with the rest of the current economy. With this kind of uncertainty consumer researchers are looking for solutions to boost innovation and product development while keeping an eye on…
Meal Kits Pile Up At The Front Door And Brands Need To Differentiate
Like the explosive growth in online shopping, video meetings, virtual doctor visits, and distance learning, meal kits also got a big boost during covid. And why not. The risks of Covid transmission in a public…
PANDEMIC: ANALYZING BEHAVIORAL CHANGE–WEEK 2
PROJECT OVERVIEW Metametrix has teamed up with qualitative market researchers, Insight Safari, to build a real time view of the rapidly changing consumer landscape. Each week we engage a panel of 500 Americans of various…
Nostalgia, Sadvertising And Values-Based Marketing
By Natalie Haynes, Contributor “What is important to me? Who is important to me? What do I stand for? And how can I live according to my values?” These kinds of questions are crucial for…
Millennials: Generation Pet
By Natalie Haynes, Contributor According to Forbes, there are now more households with pets than children in the U.S. (70% vs. 66%), and we are increasingly pampering our pets with activities and luxuries formerly reserved…
Aging In Place
By Natalie Haynes, Contributor I write this as a researcher, but also as a daughter with a mother “aging in place”. And I leverage technology every day to help her stay at home. It’s great…
Now What Do I Do?: Explore the Unexpected to Understand The Why
By Natalie Haynes, Contributor One of the most challenging aspects of research is synthesizing data and boiling it down to actionable insights. And as more and more data is available, taking in all of that data and…
2019’s Top Trends To Watch: The Most Important Trends For Businesses And Consumers For 2019
It seems like just yesterday that we were pondering a Tech Reckoning and wondering what the Me Too movement would mean for 2018. But no. It was not yesterday. We’ve been living in the Upside-Down…
Welcome Home: What Retail Can Learn From An Event That Involves No Retail At All
By Natalie Haynes, Contributor Each year, in a remote area of the Nevada desert, for a week there is an event called Burningman that attracts around eighty thousand people who endure the extreme conditions of…
BACK TO SCHOOL TRENDS: DON’T BE LATE
By Natalie Haynes, Contributor As any professional stock trader, marketer, or dating coach will tell you, timing is everything. Identifying a cultural trend early can be wildly valuable, and one example of Metametrix doing this quickly and…
Trends For 2018: Life In The Upside Down
On January 3rd, we published Trends for 2018: The Upside-Down, Tech Reckoning, Time’s Up, Citizenship on Forbes.com. To read the full report find it here. Here, we’re investigating further into each trend – looking at…
