Fear and Power in America

Which values dominate presidential candidate conversations? July 5 – August 9 One thing that Metametrix Data is especially useful for is tracking how values change. And what better place to track shifting values than the turbulent,…

Health: How experience-based Pokémon Go changed the game

You may capture a Mewtwo (or two) or even evolve a Pikachu. But are you lowering your heart rate? Are you increasing your daily step count? Are you staying emotionally centered? When Metametrix Data looked…

The Next Generation — What Matters to Gen We

This article was originally published on Forbes.com on August 11, 2016. Image courtesy Panoramix Global. By Mary Meehan Teenager. This singular, unique (some might say enviable!) lifestage is often equated with fun, discovery, angst, (don’t…

From Forbes.com: The Baby Boomer Housing Bust

By Mary Meehan This article originally ran on Forbes.com on February 21, 2014. McMansions (Flickr user pasa) Depending on whom you ask, there are between 8,000 and 10,000 Baby Boomers reaching age 65 every day in…

From Forbes.com: What Do Trump And Mr. Robot Have In Common?

By Mary Meehan Originally published on Forbes.com, September 28, 2015. Consumers Are Fed Up With Corruption And Cheats We’re angry. Americans’ collective craving for even a little bit of authenticity and truth is so ravenous…

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Our clients are researchers, marketers, product developer, insights specialist, planners, and innovators. We serve anyone who needs fresh data, big trends, consumer insights and broad cultural perspective. For more information, check out our About Us and FAQs.

The Metametrix advantage

  • Turn cultural knowledge into your competitive edge
  • Gain insights into the values driving consumer behavior
  • Identify new innovation opportunities
  • Add data-driven insights expertise without adding team members!

Cultural analytics: Supercharging consumer insights

What are cultural analytics? We combine advanced data collection methods (on mobile data, blogs, news, websites, and other social media) natural language processing, text analytics and advanced statistical methods add structure and context to data.