BY MARY MEEHAN Originally published on Forbes.com, April 15, 2014. Photo by bestbuddiesde. Baby Boomers. Gen X. Millennials. These cohort names get thrown around a lot. That’s because generational marketing is big business. And it makes for…
What are cultural analytics? We combine advanced data collection methods (on blogs, news, websites, and other social media), natural language processing, text analytics, and advanced statistical methods to decipher meaning and context in data to supercharge consumer insights.
- Turn cultural knowledge into your competitive edge
- Gain insights into the values driving consumer behavior
- Identify new innovation opportunities
- Add data-driven insights expertise without adding team members!