The Metametrix advantage

  • Turn cultural knowledge into your competitive edge
  • Gain insights into the values driving consumer behavior
  • Identify new innovation opportunities
  • Add data-driven insights expertise without adding team members!

Cultural analytics: Supercharging consumer insights

What are cultural analytics? We combine advanced data collection methods (on mobile data, blogs, news, websites, and other social media) natural language processing, text analytics and advanced statistical methods add structure and context to data.