One Word: Plastic

Searching For Sustainability On The High Seas “There’s a great future in plastics.” This now iconic advice given to Dustin Hoffman’s character, Ben, in the 1967 film The Graduate, was suggested as a sure thing…

Using Metametrix to see the intersection of brand and UX

Smart Hive is a strategic creative consultancy that uses data to create better user experiences. Smart Hive uses Metametrix to find unique, differentiated insights about their clients, their customers, and our culture in general, to…

Metametrix Pioneers A New Approach To Cultural Analytics

With a rapidly changing world, challenges for brands and agencies seem to multiply. Just when you’ve got your footing on the social media landscape, you need to climb AI and blockchain.One thing that won’t change…

Trends for 2018: #3 Tech Reckoning

[Article edited 6/19/18] At the start of the year, we published Trends for 2018: The Upside-Down, Tech Reckoning, Time’s Up, Citizenship on Forbes.com. To read the full report, click here. We’re digging into each one…

Trends For 2018: Life In The Upside Down

On January 3rd, we published Trends for 2018: The Upside-Down, Tech Reckoning, Time’s Up, Citizenship on Forbes.com. To read the full report find it here. Here, we’re investigating further into each trend – looking at…

Fear and Power in America

Which values dominate presidential candidate conversations? July 5 – August 9 One thing that Metametrix Data is especially useful for is tracking how values change. And what better place to track shifting values than the turbulent,…

Health: How experience-based Pokémon Go changed the game

You may capture a Mewtwo (or two) or even evolve a Pikachu. But are you lowering your heart rate? Are you increasing your daily step count? Are you staying emotionally centered? When Metametrix Data looked…

The Next Generation — What Matters to Gen We

This article was originally published on Forbes.com on August 11, 2016. Image courtesy Panoramix Global. By Mary Meehan Teenager. This singular, unique (some might say enviable!) lifestage is often equated with fun, discovery, angst, (don’t…

From Forbes.com: The Baby Boomer Housing Bust

By Mary Meehan This article originally ran on Forbes.com on February 21, 2014. McMansions (Flickr user pasa) Depending on whom you ask, there are between 8,000 and 10,000 Baby Boomers reaching age 65 every day in…

From Forbes.com: What Do Trump And Mr. Robot Have In Common?

By Mary Meehan Originally published on Forbes.com, September 28, 2015. Consumers Are Fed Up With Corruption And Cheats We’re angry. Americans’ collective craving for even a little bit of authenticity and truth is so ravenous…